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Affiliate Disclosure

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Some links on This Long Island are affiliate links. If you click through and buy a ticket, we may earn a small commission — at no additional cost to you. Here's exactly how it works.

What is an affiliate link?

When you click a ticket link on This Long Island, you're usually being sent to a third-party ticketing platform (Eventbrite, Ticketmaster, StubHub, SeatGeek, Vivid Seats). Some of these links contain an affiliate parameter — a tag that tells the platform we sent you. If you buy a ticket within a set window (usually 24 hours to 30 days), the platform pays us a percentage of the sale.

You pay the same price you'd pay if you went directly to the ticket site. Always. We never have the ability to mark up prices.

Which platforms?

As of May 25, 2026, we are enrolled in or applying to the following affiliate programs:

  • Eventbrite Partner Program — for events sold via Eventbrite (most local/independent events)
  • Ticketmaster Affiliate Program (via Impact) — for venues using Ticketmaster (Jones Beach Theater, etc.)
  • StubHub Partner Program — for resale ticketing
  • SeatGeek Affiliates — for events on SeatGeek
  • Vivid Seats Affiliates — for events on Vivid Seats

How much do we earn?

Commissions vary by platform but typically range from 2% to 10% of the ticket price. We don't disclose exact percentages because they're competitive between platforms and change over time. What we can say:

  • It's a meaningful but minority share of our revenue — we don't optimize editorial choices around affiliate payouts
  • Affiliate revenue helps fund our editorial team (real bylines, in-person reviews, weekly newsletter) so that you, the reader, don't pay a subscription
  • We will never recommend an event because the affiliate commission is higher

How do we decide which events to feature?

Editorial choices come first. We rank events by quality, fit for our audience, geographic balance, and the diversity of what's happening on Long Island. We do not rank events by affiliate commission rate. We have a firewall between editorial and business: the Editors don't see affiliate revenue data when planning coverage.

How can I tell which links are affiliate?

Affiliate links carry a UTM parameter (look at the URL — it'll have ?utm_source=thislongisland or similar). For ticketing links specifically, we mark them with rel="sponsored" in the HTML, which is a Google-recommended way to flag commercial relationships.

Additionally, on every event detail page, the "Get Tickets" button has a small disclosure line beneath it:

"This Long Island earns a small commission on ticket sales via this link. Your price is unchanged."

Sponsored content vs. affiliate links

These are different things:

  • Affiliate links are on standard editorial content. We did the editorial work first; the affiliate happens to be how the ticket is sold. The event would be featured regardless.
  • Sponsored content is paid for by the sponsor (a venue, a brand, a festival) and clearly labeled as such with a Sponsored badge. We do not currently run sponsored content; when we do, it will be unmistakable.

FTC compliance

The U.S. Federal Trade Commission requires us to disclose material connections between us and the products/services we recommend. This page — combined with the per-link UTM parameters, rel="sponsored" attributes, and the disclosure beneath every ticket button — fulfills that requirement.

If you have questions about a specific link or piece of content, email editors@thislongisland.com and we'll explain the financial relationship in detail.

Questions

Anything about how affiliate links work, our editorial standards, or our revenue model: